There have been many changes in charitable giving in recent years. The “Great Recession of 2008” set off a decline in giving for the first time in decades. Fortunately, as the economy has improved gifts are once again on the rise on a national basis. Changes in the tax code, including the lowering of the threshold for inheritance taxes, have also had an impact on estate gifts.
The biggest changes, however, have occurred in the past two years. Until recently, gifts of support for a particular person or project regardless of whether or not they are a non-profit entity, were mostly unheard of. Not anymore. “Crowd Funding” is the new way of giving as web sites like Kickstarter, Go-Fund-Me, and the like provide opportunities for one person to give to another, whether or not there is the benefit of a tax deduction.
This new way of giving reminds us of the reality that people give to people. We want to know that our gifts are making a difference in the lives of real people… people whom we care about. A gift to Redstone Presbyterian SeniorCare provides donors with an opportunity to do just that. Gifts to Redstone, be they large or small, are gifts to real people. People like Evelyn, Bob, Norma, Bill, Anne…. beloved residents of Redstone. Very real people who need our care and support to live out their years here in this place they have come to call home.
Please take a moment to explore the types of giving to see how you can support our residents.
Giving to Redstone has always been about supporting real people. It may be the latest and hottest trend in philanthropy… but we just call it LOVE.